DIDA is a cosmetics company founded by two friends and esteemed entrepreneurs in their own right, Tengku Chanela Jamidah and Didie Nasir. They came together to create a beauty brand that would benefit all women. DIDA is built on the belief that beauty is not just about cosmetics, therefore promoting confidence and self-esteem through their high-quality, yet affordable cosmetics.
After only one and a half year of operating, DIDA has become a household name especially in the local Malaysian beauty industry. The brand is a pioneer in the local beauty industry and have grown a community of beauty lovers who are actively supporting and contributing to the growth of the name.
Their Velvet Matte Lip Cream has been a crowd favourite with a total of 12 colours. Some of their best sellers include Flirt, Dune and Sorbet as these colours fit perfectly with our tan Asian skin. It’s smooth texture not only looks great but it also glides well on the lips!
The latest craze, their new Wondershadow eye colour collection consists of 6 different shades – Fantasy, Bubble, Truffle, Ego, Peaches, and Tease. The individual packaging of these colours give fans more flexibility in choosing the colours that suit them best. Its’ super pigmented colour which blends smoothly on the skin makes it the go-to product for a natural look.
The Wondershadow collection was launched at FashionValet store in Pavilion on the 2nd of December, where renown local makeup artist, Ummi Nasir was there for a makeup demonstration and sharing session with DIDA’s fans. The event was attended by both of the beautiful founders of DIDA and loyal fans.
You can check out the rest of DIDA’s collections here.