It’s hard to miss the #nomakeup movement these days. It all started when Alicia Keys arrived on the red carpet at the 2016 MTV Video Music Awards with a bare face that went viral. Indeed, it was a surprising change from all the bright lips and contoured faces that were there that evening.
Soon after, the movement caught on with numerous other famous faces, including the reigning queen of contouring herself: Kim Kardashian. Yes, back in October, the reality star made headlines when she arrived at a Balenciaga show without any makeup on. Claiming to have only moisturiser on her face, Kim too seemed to be embracing the all natural look.
This minimal look was also picked up by Gwyneth Paltrow (alongside her friends Cameron Diaz, Nicole Richie and Drew Barrymore), who gifted us with a #nomakeup selfie on her birthday in September. But perhaps the most outstanding face we’ve seen so far belongs to Hillary Clinton, who wore nothing on her face in her first public post-election appearance. Drawing mixed reactions from the public, we’re taking the statement to mean that she’s not afraid to get real and raw, even after the tough ordeal that she’s had to deal with over the past few months.
This of course begs the question, how far is it true? After all, it turns out that the #nomakeup look still requires a level of effort and commitment to maintain, as it was recently revealed that Alicia herself relies on facials, acupuncture and oils to achieve the best results for her face. Still, this new image has undoubtedly added more of an edge to the world of makeup, giving us more options and freedom on what we want to do with our face.
With this, we’re getting the idea that the #nomakeup movement is allowing us to embrace women with whatever choice they make for themselves, and it has arrived with perfect timing in an era where girl power means so much.
All photos via Pinterest.